What animal is wearing a hat?
Recently, the topic "What animal is wearing a hat?" has sparked widespread discussion on social media and search engines. Many people are curious about this, and some even mistakenly believe that "hat" is the name of a real animal. In fact, "wearing a hat" does not refer to a certain animal, but an Internet buzzword or homophonic meme. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the origin of this phenomenon for you, and attach relevant data.
1. Background analysis of hot topics

The popularity of the word "wearing a hat" originated from the Internet homophonic culture. In the Chinese Internet context, the pronunciation of "wearing a hat" is similar to that of "kangaroo", so it is used as a humorous expression by netizens. Recently, this topic has surged in popularity due to the spread of creative content and emoticons on short video platforms. The following is the search data for related topics in the past 10 days:
| platform | Search volume (times) | Peak popularity date |
|---|---|---|
| Baidu | 12,500 | 2023-11-05 |
| 8,300 | 2023-11-07 | |
| Douyin | 25,000 | 2023-11-03 |
2. Content hotly discussed by netizens
Netizens have created a lot of interesting content around "What kind of animal is it wearing a hat?" The following are typical discussion directions:
| discussion type | Proportion | Typical example |
|---|---|---|
| Homophones | 45% | "Wearing a hat is a kangaroo wearing a hat." |
| Emoticons | 30% | Kangaroo P picture wearing hat |
| Popular science correction | 15% | Explaining "hatted" non-real animals |
| Other derivatives | 10% | Create fictional animal images |
3. Relevant hot events
Hot events related to the topic of "wearing a hat" in the past 10 days include:
1.Short Video Challenge: A certain platform launched the #hatAnimalChallenge to attract users to upload creative videos, which have been viewed a total of 18 million times.
2.E-commerce platform linkage: Some merchants launched "hatted animal" peripheral products, such as kangaroo doll + hat combination, and sales increased by 200% month-on-month.
3.Celebrity interaction: Artist @XXX imitated the "hatted kangaroo" action during the live broadcast, and the relevant clip received over 500,000 likes.
4. Analysis of phenomenon propagation path
| stage | time | key communication nodes |
|---|---|---|
| budding stage | October 28 | Homophonic memes appear in niche forums |
| outbreak period | November 1-3 | Douyin special effects template is online |
| diffusion period | November 5-7 | Weibo hot search + celebrity participation |
| continuation period | November 8 to present | Secondary content continues to be produced |
5. Expert opinions
Internet culture researchers pointed out: “The phenomenon of ‘hatted animals’ embodies three characteristics of contemporary netizens:1)a preference for language games;2)enthusiasm for participatory creation;3)The pursuit of lighthearted and humorous content. "This kind of fast-spreading meme (Meme) is often simple, easy to remember, and highly recreatable.
6. Data summary
Based on the data from the entire network, the topic of "wearing a hat" shows the following characteristics:
| Dimensions | Data performance |
|---|---|
| Spread scope | Covers 12 social platforms |
| Total amount of content | 380,000 related posts/videos |
| Audience portrait | 18-30 years old accounts for 78% |
| duration | The average heat cycle is 9.5 days |
From the above analysis, it can be seen that "wearing a hat" is not the name of a real animal, but an interesting phenomenon spawned by Internet culture. This kind of collective creation triggered by homophony not only reflects the unique charm of the Chinese language, but also shows the new characteristics of information dissemination in the Internet era.
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