What trendy brands does Seg have? Popular topics and recent hot topics on the entire network
Recently, trendy brand culture has once again become the focus of hot discussion on social platforms, especially young consumers have shown strong interest in the distribution of trendy brands in Seg Shopping Center (taking Shenzhen Seg Plaza as an example). This article will combine the popular topic data on the entire network for the past 10 days to organize the representative trends of Seg brands and trend trends, and attach structured data analysis.
1. Seg's popular trendy brands ranking (Top 5 search volume in the past 10 days)
| Ranking | Brand Name | Hot search index | Main categories |
|---|---|---|---|
| 1 | Championship | 187,000 | Sweatshirt/joint style |
| 2 | Supreme (limited pop-up store) | 152,000 | Trendy accessories |
| 3 | BAPE | 124,000 | Shark head jacket |
| 4 | Off-White | 98,000 | Industrial style design |
| 5 | Stussy | 76,000 | Hawaiian shirt |
2. Three major trends in Seg fashion brand consumption
1.Co-branded models explode: Champion and local designers' joint series received 32,000 likes on Xiaohongshu, becoming the standard equipment for check-in in the near future.
2.The rise of national trends: The search volume of brands such as Li Ning China Li Ning series and ROARINGWILD increased by 40% month-on-month, and Seg added 2 national trend stores.
3.Neutral wind dominant: According to Weibo topic data, 78% of consumers are concerned about the same fashion brand designs as men and women, and the oversize style of Off-White is the most popular.
3. Guide to the distribution of Seg fashion plaque floors
| floor | Representative Brand | Featured Services |
|---|---|---|
| L1 | Supreme/Stussy | Limited edition pre-sale |
| L3 | Championship/BAPE | Custom embroidery |
| L5 | China Li Ning/ROARINGWILD | AR fitting room |
4. Hot topics for consumers
1.Controversy about cost performance: Is the trendy brand worth it? The number of views of the topic reached 560 million, and some users believe that the price of Seg's trendy brand is 15-20% higher than that of e-commerce platforms.
2.Check-in guide: The BAPE shark head background wall has become a new holy place for Xiaohongshu to take photos, with more than 1,200 new notes per day.
3.Limited editions to buy: Weibo Supervisor shows that the limited skateboard set jointly with Supreme and Seg sold out in 3 seconds, with a 300% premium on the resale price.
5. Future trend forecast
According to Baidu Index, the search volume of keyword "Seg Trendy Brand" increased by 210% year-on-year on a weekly basis, which is expected to drive the following developments:
1. More international trendy brands are entering (rumored that Palace will set up its first store in South China)
2. Expand the trendy brand + technology experience store model (such as the simultaneous release of NFT digital collections)
3. Weekend trendy toy markets are normalized (the current market participants are over 5,000 people twice a month)
As a trendy landmark in South China, Seg is consolidating its commercial position through a diverse brand portfolio and immersive experience. Consumers are advised to follow the official official account to obtain the latest entry information. Some popular brands need to make an appointment in advance.
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