What physical stores are suitable for men to open: analysis of popular entrepreneurial directions in 2024
As the consumer market continues to change, male entrepreneurs have more choices in the field of physical stores. This article will combine the hot topics and data analysis of the entire Internet in the past 10 days to recommend the most potential physical store types for male entrepreneurs and provide structured data reference.
1. Popular physical store types for male entrepreneurs in 2024
| Ranking | Store type | Popular index | Investment threshold | profit margin |
|---|---|---|---|---|
| 1 | Men's Barber Shop | ★★★★★ | medium | 35-50% |
| 2 | Fitness meal and snack shop | ★★★★☆ | lower | 25-40% |
| 3 | Car beauty and modification shop | ★★★★ | higher | 40-60% |
| 4 | E-sports themed cafe | ★★★☆ | medium | 30-45% |
| 5 | Outdoor equipment store | ★★★ | higher | 35-55% |
2. Detailed analysis of various types of stores
1. Men’s Barber Shop
The men's grooming market has grown rapidly in recent years, and data shows that the market size will reach 12 billion yuan in 2023. This type of store mainly provides services such as shaving, shaving, and haircuts, and retails high-end care products.
Advantages:
- Men’s consumption has significantly upgraded
- High customer stickiness
- Rich expandable product lines
2. Fitness meal and light snack restaurant
With the popularization of healthy eating concepts, fitness groups have a strong demand for professional meals. Such stores can provide customized meal delivery and dine-in services.
| product type | average selling price | cost | Gross profit margin |
|---|---|---|---|
| Muscle building package | 38-58 yuan | 15-22 yuan | 60%+ |
| Fat loss package | 35-50 yuan | 12-18 yuan | 65%+ |
| energy drink | 18-28 yuan | 5-8 yuan | 70%+ |
3. Car beauty and modification shop
The number of cars in China has exceeded 300 million, and the demand for aftermarket services continues to grow. This type of store can provide services such as car washing, beauty treatments, and simple modifications.
Investment return analysis:
- Initial investment: 150,000-300,000 yuan
- Monthly turnover: 50,000-150,000 yuan
- Payback period: 8-14 months
3. Site Selection and Operation Suggestions
1. Key factors in site selection
| Store type | Best location | Area requirements |
|---|---|---|
| Men's Barber Shop | Business district/high-end community | 60-120㎡ |
| Fitness meal and snack shop | Around the gym/office area | 40-80㎡ |
| car beauty shop | Auto Parts City/Next to the main road | 100-200㎡ |
2. Core points of operation
- Accurately locate target customer groups
- Focus on service experience and professionalism
- Make good use of social media marketing
- Control labor costs
4. Sharing of successful cases
A men's barber shop in Guangzhou, with an area of 80 square meters, has a stable monthly turnover of 120,000-150,000 yuan. The main profit points are:
-Basic service revenue accounts for 60%
- Product retail revenue accounts for 25%
- Members’ stored value income accounts for 15%
A certain fitness meal brand in Shanghai has an average daily order volume of more than 200 in three stores. Through the "online ordering + offline experience" model, it has achieved profitability in half a year.
5. Risk warning
1. Avoid blindly following popular projects
2. Conduct market research and financial calculations
3. Pay attention to employee training and management
4. Reserve sufficient liquidity
To sum up, in 2024, male entrepreneurs can consider starting from the "other economy", healthy life and automobile aftermarket, and choose physical store projects that suit their own resources and interests. The key is to find the right positioning and provide differentiated services to stand out in the fiercely competitive market.
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